New PDF release: Advertising and Multilingual Repertoires: from Linguistic

By Marco Santello

Advertising and Multilingual Repertoires explores advertisements from the viewpoint of multilingual audiences. Santello introduces the major linguistic techniques concerned about advertisements discourse, and analyses the connection among the linguistic repertoires of audiences and language use in advertising.


This book:



  • Showcases the latest developments in linguistic learn as utilized to the examine of ads and multilingualism, adopting an technique that specializes in linguistic resources;

  • Examines how ads utilize language(s), together with Italian and using English as a international language, for you to allure awareness and convince their audience;

  • Familiarises readers with reaction mechanisms that bilinguals and multilinguals event whilst uncovered to advertisements in numerous languages;

  • Demonstrates either qualitative and quantitative methods to learning the intersections among language and marketing.

Advertising and Multilingual Repertoires is key studying for postgraduate scholars and researchers within the box of language and advertising.

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Advertising and Multilingual Repertoires: from Linguistic Resources to Patterns of Response (Routledge Focus on Linguistics) by Marco Santello


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